I aim for better.
I believe there's always a better way to solve a problem. That a better design can be created. And there’s a better way to tell a story. (And there's also probably a better way to write a personal summary.)
I try to find these better ways. Challenge the status quo to find excellence. And then explore to see what's better still.
Because digital experiences can be more engaging, more influential and more successful when they are crafted with passion.
Because telling stories in the right way can make us understand, internalise and genuinely care about issues we didn't even know existed.
And because teams can flourish, achieve more and create better work when they have the right steer — and then get better still.
You could say I'm a betterer. But I prefer to go by Digital Design Director, as my work lays in problem-solving the issues that arise in the intersection of design, technology and teams.
Let's make things better together.