I'm hugely passionate about creating video.
I find working with moving image incredibly exciting - an unpredictable and challenging meeting of storyline, motion, colour and sound. And if interactivity gets thrown into the mix, the possibilities really get endless.
Video really has become the de facto medium for delivering messages in today's massively saturated (social) media landscape and adding to that the current ‘golden age of TV’ and the emerging VR technologies, I believe the best is only yet to come.
I tend to get thoroughly involved with video: from fine-tuning script ideas, through drawing and re-drawing storyboards to overseeing production and final delivery.
One thing is certain though, regardless of format. Whether it's kinetic typography, animated vectors, 3D or live action, interviews or scripted short films — it's always all about teling the story in the best way possible.
Making videos really has become my labour of love - they have an uncanny way of combining all sorts of creativity, so I love making them outside of work as well.
Here's a couple...
What I really tried to do with this film was show movement, flow and grace - and give it an urban edge
Creating the choreography was a massive editing challenge in itself because the music track was produced long after the pole dancing was shot
It all came together wonderfully in time for the premiere. I also created an accompanying making-of video, a microsite and these cinemagraphs to complete the set
What we really wanted to do with this short film was to experiment: with storytelling, editing, framing, lighting and cameras
So every single shot of the film was set up as a mini experiment to try out a different thing every time
This shot was all about getting the camera to glide effortlessly through the ropes, following the boxer as he enters the ring
In another shot we wanted to freeze time just after our boxer gets punched, with his mouthguard and drops of sweat hovering and glistening in mid-air
It was a tricky shot to create - it involved high-speed recording, 3D modelling, visual effects, compositing and grading (and a few trial runs just for fun)
And that's a wrap.
If you'd like to see more examples please do get in touch.